Izzy Wheels was founded by Irish sisters Ailbhe and Izzy Keane.
In 2016 Ailbhe, who was studying at The National College of Art and Design (NCAD), chose to design a range of removable wheel covers that matched her sister's coloruful style. The idea was inspired by Izzy who was born with Spina Bifida and is paralyzed from her waist down. Izzy has always seen her wheelchair as a symbol of freedom but never felt it expressed her personality.
The sisters created a video showcasing their unique wheel cover designs which went viral online (17 million views in one week) and their brand exploded.
Together the sisters designed a range of removable wheel covers that matched Izzy's colourful style. They grew their business from their kitchen table in Galway into a global brand shipping to over 60 countries and working with 100 world-famous artists and major brands including Disney, Marvel, Barbie, Star Wars, and Hello Kitty.
This has culminated in over 20 national awards, a BBC documentary, a place on the prestigious Forbes 30 under 30 list, and most importantly, it has provided an outlet for expression and individuality to wheelchair users all over the world.